Case Studies

How We’ve Helped Clients Expand And Protect Access

Every engagement looks different, but the goal is always the same: help clients expand patient access and protect product value. The case studies below explore how we’ve helped life sciences leaders make faster, smarter decisions when it mattered most.

image of a doctor talking to a patient
Mid-size Biotech
RWE Defense Strategy to Protect Market Position

Supported a mid-size biotech in responding to emerging real-world evidence that favored a competitor by clarifying methodological limitations, shaping the evidence narrative, and protecting long-term access and positioning.

image of a doctor talking to a patient
Large Pharmaceutical
Global Access Insight Consolidation for Launch

Centralized local access insights into a single, usable system to reduce duplication, accelerate launch readiness, and enable consistent payer strategies across markets.

image of a doctor talking to a patient
Midsize Biotech
Forward-Looking Obesity Value Framework to Guide Evidence Strategy

Developed a forward-looking value framework to help a biotech align clinical development and evidence generation with evolving payer expectations in obesity.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Payer Coverage Strategy for a Novel Cardiac Device

Established a clear, evidence-based value narrative to support payer coverage discussions and enable access for a novel cardiac device.

image of a doctor talking to a patient
Mid-size Medtech
Global Evidence Narrative to Accelerate Product Adoption

Clarified and aligned the evidence base across stakeholders to support consistent value communication and accelerate adoption in an insured market.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Large Diagnostics
Evidence-Based Communication to Improve Payer Coverage

Developed a clear, evidence-based value narrative to support payer discussions and strengthen coverage decisions across a diagnostic portfolio.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Small R&D focused Biotech
Early Value and Evidence Roadmap for a Rare Disease Therapy

Defined an early value story and evidence generation roadmap to guide clinical, HEOR, and commercial planning for a rare disease therapy under an accelerated timeline.

image of a doctor talking to a patient
Large Pharmaceutical
HTA Launch Readiness for a Systemic Dermatology Therapy

Aligned global and local teams to anticipate HTA challenges early, clarify disease burden and value expectations, and reduce reimbursement risk ahead of launch in HTA-driven markets.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Payer Coverage Strategy for a Novel Cardiac Device

Established a clear, evidence-based value narrative to support payer coverage discussions and enable access for a novel cardiac device.

image of a doctor talking to a patient
Mid-size Medtech
Global Evidence Narrative to Accelerate Product Adoption

Clarified and aligned the evidence base across stakeholders to support consistent value communication and accelerate adoption in an insured market.

image of a doctor talking to a patient
Mid-size Biotech
RWE Defense Strategy to Protect Market Position

Supported a mid-size biotech in responding to emerging real-world evidence that favored a competitor by clarifying methodological limitations, shaping the evidence narrative, and protecting long-term access and positioning.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Payer Coverage Strategy for a Novel Cardiac Device

Established a clear, evidence-based value narrative to support payer coverage discussions and enable access for a novel cardiac device.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Small R&D focused Biotech
Early Value and Evidence Roadmap for a Rare Disease Therapy

Defined an early value story and evidence generation roadmap to guide clinical, HEOR, and commercial planning for a rare disease therapy under an accelerated timeline.

image of a doctor talking to a patient
Large Pharmaceutical
HTA Launch Readiness for a Systemic Dermatology Therapy

Aligned global and local teams to anticipate HTA challenges early, clarify disease burden and value expectations, and reduce reimbursement risk ahead of launch in HTA-driven markets.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Large Pharmaceutical
Global Access Insight Consolidation for Launch

Centralized local access insights into a single, usable system to reduce duplication, accelerate launch readiness, and enable consistent payer strategies across markets.

image of a doctor talking to a patient
Midsize Biotech
Forward-Looking Obesity Value Framework to Guide Evidence Strategy

Developed a forward-looking value framework to help a biotech align clinical development and evidence generation with evolving payer expectations in obesity.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Payer Coverage Strategy for a Novel Cardiac Device

Established a clear, evidence-based value narrative to support payer coverage discussions and enable access for a novel cardiac device.

image of a doctor talking to a patient
Mid-size Medtech
Global Evidence Narrative to Accelerate Product Adoption

Clarified and aligned the evidence base across stakeholders to support consistent value communication and accelerate adoption in an insured market.

image of a doctor talking to a patient
Large Diagnostics
Evidence-Based Communication to Improve Payer Coverage

Developed a clear, evidence-based value narrative to support payer discussions and strengthen coverage decisions across a diagnostic portfolio.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Small R&D focused Biotech
Early Value and Evidence Roadmap for a Rare Disease Therapy

Defined an early value story and evidence generation roadmap to guide clinical, HEOR, and commercial planning for a rare disease therapy under an accelerated timeline.

image of a doctor talking to a patient
Large Pharmaceutical
HTA Launch Readiness for a Systemic Dermatology Therapy

Aligned global and local teams to anticipate HTA challenges early, clarify disease burden and value expectations, and reduce reimbursement risk ahead of launch in HTA-driven markets.

image of a doctor talking to a patient
Midsize Biotech
Forward-Looking Obesity Value Framework to Guide Evidence Strategy

Developed a forward-looking value framework to help a biotech align clinical development and evidence generation with evolving payer expectations in obesity.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Large Diagnostics
Evidence-Based Communication to Improve Payer Coverage

Developed a clear, evidence-based value narrative to support payer discussions and strengthen coverage decisions across a diagnostic portfolio.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Midsize Biotech
Forward-Looking Obesity Value Framework to Guide Evidence Strategy

Developed a forward-looking value framework to help a biotech align clinical development and evidence generation with evolving payer expectations in obesity.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Large Diagnostics
Evidence-Based Communication to Improve Payer Coverage

Developed a clear, evidence-based value narrative to support payer discussions and strengthen coverage decisions across a diagnostic portfolio.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Mid-size Biotech
RWE Defense Strategy to Protect Market Position

Supported a mid-size biotech in responding to emerging real-world evidence that favored a competitor by clarifying methodological limitations, shaping the evidence narrative, and protecting long-term access and positioning.

image of a doctor talking to a patient
Small R&D focused Biotech
Early Value and Evidence Roadmap for a Rare Disease Therapy

Defined an early value story and evidence generation roadmap to guide clinical, HEOR, and commercial planning for a rare disease therapy under an accelerated timeline.

image of a doctor talking to a patient
Mid-size Biotech
RWE Defense Strategy to Protect Market Position

Supported a mid-size biotech in responding to emerging real-world evidence that favored a competitor by clarifying methodological limitations, shaping the evidence narrative, and protecting long-term access and positioning.

image of a doctor talking to a patient
Large Medtech
Market Opportunity Validation for Early-Stage Innovation

Validated a new market opportunity by clarifying patient segmentation, unmet need, and economic dynamics to support early investment and development decisions.

image of a doctor talking to a patient
Large Pharmaceutical
Global Access Insight Consolidation for Launch

Centralized local access insights into a single, usable system to reduce duplication, accelerate launch readiness, and enable consistent payer strategies across markets.

image of a doctor talking to a patient
Midsize Biotech
Forward-Looking Obesity Value Framework to Guide Evidence Strategy

Developed a forward-looking value framework to help a biotech align clinical development and evidence generation with evolving payer expectations in obesity.

image of a doctor talking to a patient
Large Medtech
Patient Segmentation and Value Landscape Definition

Clarified patient segmentation and value drivers to reduce early uncertainty and guide product planning and market access strategy.

image of a doctor talking to a patient
Mid-size Medtech
Payer Coverage Acceleration Through Economic Value Evidence

Built a payer-ready clinical and economic value case to support U.S. coverage discussions and accelerate reimbursement decisions for an innovative medical device.

image of a doctor talking to a patient
Large Medtech
Payer Coverage Strategy for a Novel Cardiac Device

Established a clear, evidence-based value narrative to support payer coverage discussions and enable access for a novel cardiac device.

image of a doctor talking to a patient
Mid-size Medtech
Global Evidence Narrative to Accelerate Product Adoption

Clarified and aligned the evidence base across stakeholders to support consistent value communication and accelerate adoption in an insured market.

image of a doctor talking to a patient
Large Diagnostics
Evidence-Based Communication to Improve Payer Coverage

Developed a clear, evidence-based value narrative to support payer discussions and strengthen coverage decisions across a diagnostic portfolio.

image of a doctor talking to a patient
Small Diagnostics
Adoption Strategy Validation for a Novel Biomarker Test

Validated how decision-makers evaluate new diagnostic tests, clarified what evidence would drive adoption, and informed a focused strategy to support uptake at launch.

image of a doctor talking to a patient
Large Pharmaceutical
Payer Value Testing to Inform U.S. Market Access Strategy

Tested and refined value propositions directly with U.S. payers to inform pricing, evidence priorities, and market access strategy ahead of launch.

image of a doctor talking to a patient
Small R&D focused Biotech
Early Value and Evidence Roadmap for a Rare Disease Therapy

Defined an early value story and evidence generation roadmap to guide clinical, HEOR, and commercial planning for a rare disease therapy under an accelerated timeline.

image of a doctor talking to a patient
Large Pharmaceutical
HTA Launch Readiness for a Systemic Dermatology Therapy

Aligned global and local teams to anticipate HTA challenges early, clarify disease burden and value expectations, and reduce reimbursement risk ahead of launch in HTA-driven markets.