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Large Medtech
Commercial, Medical Affairs, Market Access, and Program Management
Innovation Portfolio
Acute Care Dementia
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Large Medtech
Commercial, Medical Affairs, Market Access, and Program Management
Innovation Portfolio
Acute Care Dementia
The client was developing an innovation targeting a complex patient population.
Early planning was challenged by limited clarity on patient segmentation, care pathways, and value drivers relevant to payers and clinicians.
The client engaged Alkemi to generate actionable insights that could inform early product strategy and accelerate decision-making.
1. Conducted targeted literature reviews to assess patient outcomes, payer policies, reimbursement dynamics, and clinical data gaps.
2. Interviewed Key Opinion Leaders to refine patient segmentation, validate unmet needs, and assess population-specific epidemiology.
3. Synthesized findings into clear, decision-focused recommendations for cross-functional teams.
Create early clarity around who the product is for and how value should be framed.
"Thank you for such rich and valuable insights at the readout, especially on such a quick timeline!" - Associate Director of Innovation, Global Medical Affairs
The client gained a comprehensive view of patient segmentation, journey, and value considerations.
Insights highlighted key data gaps to inform future evidence generation planning.
Early clarity supported confident product planning and accelerated the innovation timeline.