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Large Medtech
Medical Affairs, HEOR teams
Innovation
Acute Care Dementia
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Large Medtech
Medical Affairs, HEOR teams
Innovation
Acute Care Dementia
The client was exploring a new innovation concept and needed to assess whether a viable market opportunity existed.
While early hypotheses were promising, there were gaps in understanding the target patient population, unmet need, and potential economic impact.
The client engaged Alkemi to validate assumptions, refine market understanding, and inform early-stage decision-making before advancing development.
1. Conducted targeted literature reviews to assess patient landscape, disease burden, and economic considerations.
2. Performed primary research with Key Opinion Leaders to refine patient segmentation and understand real-world nuances.
3. Synthesized findings into a clear, decision-focused assessment for cross-functional stakeholders.
Replace early assumptions with evidence-informed clarity.
"Thank you for such rich and valuable insights at the readout, especially on such a quick timeline!" - Associate Director of Innovation, Global Medical Affairs
The client gained a grounded view of who the target patients were and where unmet need existed.
Validated insights reduced uncertainty and supported timely decisions on whether and how to advance the innovation.
Evidence-based clarity improved internal alignment and confidence in early-stage development planning.