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Innovation

Market Opportunity Validation for Early-Stage Innovation

image of pharmacy community engagement activities
Client Profile

Large Medtech

Key Stakeholders

Medical Affairs, HEOR teams

Asset

Innovation

Disease Area

Acute Care Dementia

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Client Profile

Large Medtech

Key Stakeholders

Medical Affairs, HEOR teams

Asset

Innovation

Disease Area

Acute Care Dementia

Situation

The client was exploring a new innovation concept and needed to assess whether a viable market opportunity existed.

While early hypotheses were promising, there were gaps in understanding the target patient population, unmet need, and potential economic impact.

The client engaged Alkemi to validate assumptions, refine market understanding, and inform early-stage decision-making before advancing development.

Approach

1. Conducted targeted literature reviews to assess patient landscape, disease burden, and economic considerations.

2. Performed primary research with Key Opinion Leaders to refine patient segmentation and understand real-world nuances.

3. Synthesized findings into a clear, decision-focused assessment for cross-functional stakeholders.

The focus throughout:

Replace early assumptions with evidence-informed clarity.

Deliverables

1
Targeted literature reviews to define patient populations, care pathways, and (HEOR) economic context.
2
Provider interviews to validate assumptions around patient segmentation, journey, and unmet needs.
3
Focused synthesis report summarizing insights and strategic implications.
4
5
6

Impact

"Thank you for such rich and valuable insights at the readout, especially on such a quick timeline!" - Associate Director of Innovation, Global Medical Affairs

Clearer Market Definition:

The client gained a grounded view of who the target patients were and where unmet need existed.

Faster Early Decisions:

Validated insights reduced uncertainty and supported timely decisions on whether and how to advance the innovation.

Stronger Investment Confidence:

Evidence-based clarity improved internal alignment and confidence in early-stage development planning.

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