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Mid-size MedTech
Market Access, Marketing Communications, Sustainability Leadership
Launched
Radiology
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Mid-size MedTech
Market Access, Marketing Communications, Sustainability Leadership
Launched
Radiology
The client had a broad portfolio of contrast media products used across CT, CEUS, and MRI in a crowded radiology market.
While product performance was well established, differentiation was becoming more difficult. At the same time, sustainability was rising in importance for health systems, procurement teams, and clinical leaders.
The client engaged Alkemi to clarify how its sustainability initiatives translated into meaningful value and to communicate that impact clearly to radiology stakeholders.
1. Assessed available evidence on environmental sustainability in healthcare, with a focus on contrast media use.
2. Facilitated a cross-functional workshop to identify and prioritize sustainability-related value drivers relevant to radiology decision-makers.
3. Translated key messages into clear, visual narratives designed to support stakeholder engagement.
Turn sustainability efforts into value that resonates with decision-makers.
"We couldn't be happier with the final deliverable. Big thanks to Alkemi for their high effort on a very short timeline." - Global Market Access Director
The client gained a structured understanding of how sustainability initiatives supported portfolio value.
A focused value narrative helped position the portfolio beyond traditional clinical attributes.
Visual materials were used to engage key audiences, including at a major EU radiology conference.