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Market Access

Global Evidence Narrative to Accelerate Product Adoption

image of pharmacy community engagement activities
Client Profile

Mid-size Medtech

Key Stakeholders

Market Access, Clinical Strategy, Marketing

Asset

Pre-Launch

Disease Area

Wound Care

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Client Profile

Mid-size Medtech

Key Stakeholders

Market Access, Clinical Strategy, Marketing

Asset

Pre-Launch

Disease Area

Wound Care

Situation

The client was preparing to launch a novel product into an insured market with established clinical guidelines.

While strong evidence existed, it was fragmented across sources and not consistently articulated for different stakeholder audiences.

The client engaged Alkemi to develop a clear, unified evidence narrative that could support adoption and ensure consistent communication across teams.

Approach

1. Reviewed and synthesized the full evidence base to identify key messages supporting product value.

2. Developed a Global Value Dossier (GVD) tailored to the needs of different stakeholder groups.

3. Facilitated a cross-functional workshop to align teams on how the evidence should be communicated and used.

The focus throughout:

Make evidence easier to understand, align, and apply across stakeholders.

Deliverables

1
Targeted literature review to strengthen credibility and support value messaging.
2
Global Value Dossier articulating disease burden, evidence base, and stakeholder-relevant value messages.
3
Cross-functional training workshop to support effective use of the GVD.
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5
6

Impact

“Just wanted to send an immediate thank you for the excellent training session today.  It was very well received by all of us. What an amazing way to (almost) end the week! Thank you again.” - Vice President of Market Access and Reimbursement

Clearer Value Communication:

Teams gained a shared understanding of how to articulate value across stakeholder groups.

Improved Cross-Functional Alignment:

Stakeholders aligned on how evidence should be deployed consistently in external discussions.

Faster Adoption Readiness:

A unified evidence narrative supported more confident engagement and earlier uptake.

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