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HEOR

Forward-Looking Obesity Value Framework to Guide Evidence Strategy

image of pharmacy community engagement activities
Client Profile

Midsize Biotech

Key Stakeholders

Market Access, HEOR Clinical Development, Commercial Strategy

Asset

Next-generation metabolic therapy

Disease Area

Obesity

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Client Profile

Midsize Biotech

Key Stakeholders

Market Access, HEOR Clinical Development, Commercial Strategy

Asset

Next-generation metabolic therapy

Disease Area

Obesity

Situation

The client was developing a next-generation metabolic therapy in an obesity market that was changing rapidly.

Traditional payer decision drivers, weight loss magnitude alone, were no longer sufficient. Payers were increasingly focused on durability, metabolic health, functional outcomes, and the quality of weight loss over time.

The client engaged Alkemi to anticipate how payer expectations were evolving and to align their development strategy and target product profile with future access requirements.

Approach

1. Reviewed payer policies, coverage trends, and existing evidence to understand current and emerging decision drivers in obesity.

2. Conducted primary payer research to assess how next-generation therapies would be evaluated over the coming years.

3. Synthesized insights into a structured Obesity Value Framework outlining future payer priorities and evidence expectations.

4. Translated implications into clear strategic guidance for TPP refinement and Phase II/III trial design.

The focus throughout:

Design evidence today that will still matter when the product reaches market.

Deliverables

1
Payer landscape assessment capturing current and emerging coverage expectations.
2
Primary payer research evaluating how decision-makers assess next-generation obesity therapies.
3
Obesity Value Framework synthesizing future payer priorities and evidence requirements.
4
Strategic recommendations to refine the TPP and align clinical development with access needs.
5
6

Impact

“The collaboration was immensely valuable and truly helped shape our understanding and positioning in obesity.” - Head of Market Access

Future-Ready Evidence Strategy:

Identified the shift toward evaluating durability, metabolic outcomes, and quality of weight loss.

Clear Development Direction:

Enabled refinement of the TPP and prioritization of endpoints aligned with future payer expectations.

Reduced Access Risk:

Positioned the program to enter later-stage development with evidence designed to support reimbursement, not just approval.

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