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HEOR, Market Access

Value Landscape and Economic Narrative for Hemodialysis Innovation

image of pharmacy community engagement activities
Client Profile

Mid-size Medtech

Key Stakeholders

Market Access, Clinical, Marketing & Sales

Asset

Launched

Disease Area

Vascular Access

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Client Profile

Mid-size Medtech

Key Stakeholders

Market Access, Clinical, Marketing & Sales

Asset

Launched

Disease Area

Vascular Access

Situation

The client had recently launched a new technology designed to improve vascular access outcomes for hemodialysis patients.

While clinical benefits were established, adoption depended on how the value was understood by economic decision-makers across providers and payers.

The client engaged Alkemi to define the value landscape and articulate a clear, evidence-based story that could support adoption and reimbursement discussions.

Approach

1. Conducted targeted literature reviews to assess complications across the patient journey, site-of-care dynamics, and payment models.

2. Mapped how clinical outcomes translated into economic impact across providers, settings, and quality incentives.

3. Facilitated a cross-functional workshop to align on stakeholder perspectives, value drivers, and evidence gaps.

4. Developed a structured value story and identified priorities for strengthening the evidence base.

The focus throughout:

Translate clinical improvement into economic value that decision-makers can act on.

Deliverables

1
Value landscape assessment defining patient journey, economic drivers, and reimbursement dynamics.
2
Cross-functional value story workshop to align on key messages and evidence priorities.
3
Preliminary value story articulating clinical, economic, and humanistic impact.
4
Evidence gap assessment with recommendations to strengthen the value narrative.
5
6

Impact

“Thank you again for your help to date. The quality, both in terms of work product and process, is remarkable.” - VP, Market Access

Clearer Economic Value Story:

The client gained a structured way to communicate value to economic decision-makers.

Improved Internal Alignment:

Teams aligned on value drivers, evidence gaps, and how to position the technology.

Stronger Adoption Readiness:

A clear value narrative and evidence plan supported more effective market access and adoption discussions.

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