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HEOR, Market Access

Market Access Strategy and Value Narrative to Accelerate Oncology Technology Adoption

image of pharmacy community engagement activities
Client Profile

Mid-Size Medtech

Key Stakeholders

Clinical & Scientific Affairs, HEOR, Market Access

Asset

Commercialized Medical Device

Disease Area

Oncology

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Client Profile

Mid-Size Medtech

Key Stakeholders

Clinical & Scientific Affairs, HEOR, Market Access

Asset

Commercialized Medical Device

Disease Area

Oncology

Situation

A mid-size medtech company had commercialized an innovative oncology technology but faced evolving evidence expectations, reimbursement requirements, and stakeholder demands.

As the market matured, teams needed greater clarity on value positioning, target populations, and the evidence required to support broader adoption.

The client engaged Alkemi to assess market access barriers, align internal stakeholders, and develop a strategy to support long-term adoption and growth.

Approach

1. Assessed the evidence landscape, reimbursement environment, clinical guidelines, and stakeholder decision drivers.

2. Conducted a cross-functional workshop to align teams on value positioning, target populations, and market access priorities.

3. Identified key evidence gaps, adoption barriers, and stakeholder engagement opportunities.

4. Developed a strategic roadmap and value communication framework to guide future access efforts.

The focus throughout:

Align evidence, positioning, and access strategy around a shared path to adoption.

Deliverables

1
Value landscape assessment identifying evidence gaps, access barriers, and stakeholder decision drivers.
2
Cross-functional strategy workshop to align on value positioning, target populations, and access priorities.
3
Market access strategic plan prioritizing evidence generation, stakeholder engagement, and adoption initiatives.
4
Payer value deck communicating clinical, economic, and quality-of-life impact.
5
6

Impact

"Alkemi helped us connect evidence, stakeholder perspectives, and market access priorities into a cohesive strategy that will guide our future efforts." - Senior VP, Scientific & Clinical Affairs

Unified Market Access Strategy:

Established a shared value narrative and market access framework across functions.

Clearer Adoption Priorities:

Identified the evidence, positioning, and engagement activities most critical to adoption.

Long-Term Strategic Direction:

Created a roadmap to guide future evidence generation, stakeholder outreach, and market access execution.

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