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HEOR, Market Access

Integrated Scientific Value & Evidence Generation Strategy for Future Market Access

image of pharmacy community engagement activities
Client Profile

Mid-Size Biopharmaceutical

Key Stakeholders

Outcomes Research, Market Access, Real-World Evidence

Asset

Phase III

Disease Area

Oncology

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Client Profile

Mid-Size Biopharmaceutical

Key Stakeholders

Outcomes Research, Market Access, Real-World Evidence

Asset

Phase III

Disease Area

Oncology

Situation

A mid-size biopharmaceutical company sought to strengthen payer value positioning and define a long-term evidence strategy for a Phase III oncology therapy.

Emerging clinical evidence needed to be translated into differentiated payer value messages, while evidence gaps and future research priorities required validation through stakeholder input.

The client engaged Alkemi to develop an integrated scientific value narrative and evidence generation strategy to support future commercialization and market access planning.

Approach

1. Synthesized clinical, economic, and humanistic evidence to establish differentiated payer value messages.

2. Assessed evidence gaps and conducted interviews with six U.S. institutional decision-makers to validate research priorities.

3. Developed a phased U.S. and global evidence generation roadmap aligned with stakeholder needs.

4. Created practical decision-support tools, including a payer value framework and operational cost calculator, to guide future evidence investments.

The focus throughout:

Align value messaging, evidence generation priorities, and stakeholder insights into a single strategy that supports future market access.

Deliverables

1
Payer Value Framework establishing differentiated clinical, economic, and patient value messaging.
2
Evidence Generation Roadmap prioritizing evidence gaps and future research opportunities.
3
P&T Decision Maker Interviews validating evidence gaps and research priorities.
4
Operational Cost Calculator estimating the operational impact of current and emerging treatment regimens.
5
6

Impact

"Alkemi helped us move beyond identifying evidence gaps to building a clear, prioritized evidence strategy we could put into action." - VP, Global Outcomes Research & Real-World Evidence

Unified Value Strategy:

Established an integrated value strategy that aligned scientific messaging with evidence generation priorities to support future payer and market access planning.

Prioritized Evidence Investments:

Provided a strategic roadmap to guide future evidence generation and research investments.

Improved Commercial Readiness:

Delivered practical decision-support tools that strengthened U.S. and global commercialization planning approximately two years ahead of launch.

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