Case Studies >
HEOR, Market Access

Global RWE Strategy to Define Vision, Value, and Organizational Direction

image of pharmacy community engagement activities
Client Profile

Top 5 Pharmaceutical Company

Key Stakeholders

Global RWE Leadership

Asset

Multiple; Focus on Global RWE Function

Disease Area

Enterprise / Multiple Therapeutic Areas

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Client Profile

Top 5 Pharmaceutical Company

Key Stakeholders

Global RWE Leadership

Asset

Multiple; Focus on Global RWE Function

Disease Area

Enterprise / Multiple Therapeutic Areas

Situation

A top five pharmaceutical company was reevaluating the role of its Global Real-World Evidence (RWE) function within a complex global organization.

As the function expanded, leadership needed a clear vision for how RWE should contribute to development, market access, and product adoption while aligning stakeholders around a common direction.

The client engaged Alkemi to facilitate leadership alignment and define an ambitious, credible strategy for the future of Global RWE.

Approach

1. Conducted leadership preparation sessions to understand organizational priorities, stakeholder perspectives, and desired outcomes.

2. Assessed RWE maturity, industry best practices, and future-state opportunities to establish a strategic framework.

3. Facilitated an interactive leadership workshop to define Global RWE's mission, vision, strategic role, and measures of success.

4. Synthesized workshop outputs into a practical roadmap to guide organizational evolution and future decision-making.

The focus throughout:

Align leadership around a shared vision for the future of Global RWE.

Deliverables

1
Leadership preparation sessions to clarify objectives, organizational context, participant perspectives, and desired outcomes.
2
RWE maturity and best-practice framework to assess the current state and guide discussion of the future Global RWE function.
3
On-site leadership working session to align on Global RWE’s mission, vision, strategic contribution, and value narrative.
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6

Impact

"The session helped our leadership team align on the ambition for Global RWE and sharpen how we communicate its strategic value across the organization.” - Regional Head, HEOR & Implementation

Leadership Alignment:

Created a shared vision for Global RWE's mission, strategic contribution, and role across the enterprise.

Clear Organizational Direction:

Defined the capabilities and priorities needed to build a more mature, connected Global RWE function.

Stronger Strategic Positioning:

Established a value narrative that better articulated how RWE supports evidence generation, external decision-making, and product adoption.

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