Generating An Understanding of field economics

Issue

• Comparative practice economics poorly understood by customers
• Clinicians, pharmacy, and payers reluctant to adopt/purchase/pay for new technology
  

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Strategy

• Train appropriate staff to use tools for communications with providers, negotiations with payers
• Stakeholder specific evidence & tool creation: 
  
• ​Payers: Comparative reimbursement model 
  
• Clinicians: Case mix by setting data
  
• Pharmacy: Modeled Analysis of case volume, acquisition costs and reimbursements by setting of care 

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Impact

• Secured coverage and payment in multiple regions
• Increased adoption in MD office and outpatient settings
  

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Other Case Studies

Value Proposition

Evidence Generation

Shifting Treatment PAradigm

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